Having a website is a BIG part of being successful no matter what business you run.
Without a website, your business will be limited to the hours that your doors remain open, thereby losing out on after-hour conversions.
What’s more, you’ll be missing out on the benefits of search engine optimization, like better online visibility as a result of higher SERPs (search engine results pages) ranking.
So should you invest in web design or do it yourself?
It is possible to build your website from scratch with the many tools available on the internet.
However, without expert knowledge about SEO optimization and other vital design metrics, you’ll create a website that’s underperforming in a highly competitive online sphere.
In this article, we’ll be discussing five reasons why investing in web design is worth it.
Let’s get started.
1. You’ll Have A Unique Website
There is certainly no shortage of options when it comes to open-ended website building software that you can get your hands on.
With free stock images and accessible platforms, your company can tap into several resources to craft what’s needed without programming know-how.
While you may find considerable success, for the most part, there has been one major problem with these generic web design methods:
Template-generated websites look like two peas in a pod.
You may notice that your website looks exactly like another brand’s site. The fonts are the same, and the layouts are basically a like-for-like match.
If you invest in web design, our professionals can create a website that stands out from the crowd. Instead of generic themes that have been around since the dawn of the internet, you’ll get a website that has an authentic layout.
Our professional website design team builds everything from the ground up, deviating from overused color schemes and formats.
We integrate your vision with our creativity, to build something that captures your company’s personality and philosophy.
The result is that you’ll be able to create a unique brand identity, combining your business’ color schemes into a distinct visual language.
2. No Business Time Is Lost
Building a solid and reliable website takes a lot of time, even for a simple structure.
I did a little digging around and found out that it takes between two and four months to build a custom website.
And we’re talking about experienced professionals with a track record!
If you have little experience in the matter, that period can be a lot longer. In addition to the actual website creation, you may need to brush up on the basics and build up on fundamental knowledge.
At the end of the day, you may be looking at close to 6 months of work.
Our professional web design services save you the time and trouble of building a website.
We have the knowledge and experience to see your project through from planning to execution. You get your website delivered punctually while you focus on your business obligations in the meantime.
Moreover, we are well-equipped to deal with web design hiccups that often cause project delays.
Codes can break down and bugs can sneak in, and you wouldn’t know what to do. Our team has immense knowledge of troubleshooting. We can trace web design malfunctions, and straighten them out promptly.
Additionally, when your business goals change, we can easily come up with a workaround so you don’t have to resort to building your website afresh.
3. You’ll Have A Mobile-Friendy Site
We access online content mostly on the go. It is more convenient to sneak in a couple of minutes at work, school, or elsewhere on a mobile device, compared to a desktop, and other bulky alternatives.
According to a study by digital consultants Perficient, mobile devices accounted for 68.1% of US website visits in 2020. Only 28.9% of web traffic came from desktops with tablets scooping up the remaining share.
In other words, for about every 10 website viewers you get, approximately 7 are on mobile.
So if you’re not optimizing your website for mobile devices, you’re potentially cutting out close to 70% of your market.
When you invest in our web design services, you get desktop and mobile website optimization.
Our experts are versed with concepts such as how to optimize loading times to speed up processing on smaller screens.
Furthermore, our professional team is familiar with how to tweak video resolutions to make them compatible across both technological divides.
We can also tailor appropriate website and content formats to not only accommodate mobile users but also improve their user experience.
For example, we can achieve ease of mobile usage by making web pages scrollable instead of clickable, and through convenient web button placements, among other ingenious ways.
4. Your Website Will Have Better Reliability
Picture this: your website has been up and running for a while now. It has achieved its purpose for two weeks straight, and you couldn’t be prouder.
However, out of the blues, your website has gone offline and you haven’t the slightest clue why.
It’s unclear how to fix things. A couple of DIY pointers on the internet have hit a dead end, and ultimately you resolve to recruit professional help.
You don’t want an overhaul so you settle for a band-aid solution. Sure enough, you’re back facing the same problem a few weeks later. The cycle of breakdown and costly repair becomes part of your operations.
When you invest in web design, your business profits from a reliable website with minimal downtime.
Our professionals are familiar with the causes of server collapses, such as overloads, or mixing incompatible plugins and software.
On a shared server, we enforce measures to ensure other websites hosted there as well don’t usurp all the resources.
A considerable number of 404 errors are a result of hackers flooding your website with traffic.
Via a professionally built website, our development team also implements firewalls and other security protocols to ensure your website is always safe and available. Hence, your business can keep its door open 24/7, so to speak.
5. A Professional Website Is SEO-Friendly
There’s a lot more to building a website than there is at face value.
It’s not only about having the nicest visuals but also creating a functional website that actually shepherds traffic your way.
An important part of winning internet traffic is making your website SEO-friendly.
Search engine optimization is a broad field that encompasses everything from content marketing guidelines to performance analytics.
Without the proper SEO backdrop, you’ll have a website that Google and other search engines frequently penalize for breaking optimization rules.
Consequently, your brand is constantly relegated to the latter pages of SERPs. Meanwhile, your higher-placed competitors are stealing the spotlight.
For better market visibility, we build websites according to SEO rules and trends.
We’ve been an established web design company in the industry for years. We know what works and what doesn’t, and also have an eye on emerging and fading SEO trends.
Through a combination of SEO best practices like keyword optimization, authoritative backlinks, and many more, your website thrives and also stays out of SEO hot water.
Without the right knowledge, you may be committing black hat SEO violations, and your business will suffer because of it.
Conclusion
As you can see, website design incorporates many elements and pillars.
It’s easy to build a website. However, creating a website that is SEO-compliant and converts is another matter altogether.
According to an SWEO survey, there’s a steep price to pay for having a bad website. The survey revealed that 57% of people won’t recommend a poorly designed website to their social circles.
Hence, you’ll want to invest in web design services so that your business gets a professional website that is shareable, reliable, and secure.
Would you like to learn more about our customized web design services, and how they can benefit your business?
Click here for a free consultation with our web design team.
