What are the benefits of hiring a web design company?
Having a website is a critical part of running any business in the digital era. A website makes your enterprise discoverable and opens opportunities for growth and an increase in revenue.
According to a survey conducted by TopDesignFirms.com, 71% of small businesses have a website. In addition, 44% of small businesses without a website are planning to create one in 2021.
From experience, not all enterprises see the great potential of quality websites. Poorly designed websites do more harm than good.
Besides, when a business manager spends a lot of time and resources on creating a website, they forget other aspects of the business which negatively impact its operations.
An excellent solution for this challenge is working with a company of experts.
But, what are the benefits of hiring a web development company?
Let’s find out.
1. A Customized Web Design
One significant challenge you’ll encounter when building a site is customizing it to your preferences, whether you use a CMS or design it from the ground up.
Often, you’ll select predesigned templates to get started and try tweaking a few elements here and there to achieve your desired look.
However, you’ll later realize the limitations that exist with using templates. You’ll have to either redesign your website with a new template or accept and move on.
If you choose to accept, you end up with a mediocre look and subpar functionality.
On the other hand, starting all over again means wasted time and resources.
One of the benefits of hiring a web development company is that it helps you create a customized website that sets you apart from the rest.
Thanks to experience and creativity, web developers have mastered how to work with any web development platform and find ways around any limitations to getting the desired look.
They’ll activate features you want on the site in the correct positions, create multiple samples of similar pages for you to select, and give you brilliant suggestions to enhance your site.
Our design team is composed of experts with different specialties. By leveraging this collection of talents, we can build a website that exceeds personal expectations.
A natural foods company, Papa Steve, engaged the services of a web development company to customize and redesign their website. After the redesign, the company recorded an 18% increase in revenue and overall conversions rate.
A great web design company can help you implement improvements on your site that sell your brand better.
2. A Professional Website
In the digital era where information is widely accessible, the most critical asset a company should safeguard is its reputation.
As a small business owner, you understand why customers should know you for your professionalism. By offering professional services, you increase the chances that your customers will recommend you.
Today, over 90% of a company’s impressions and 75% of judgments on business credibility are based on web design, according to WebFX.
If you have an unprofessional website especially when you’re just starting, you could potentially be turning away 80% of customers to your competitors inadvertently.
What are the benefits of hiring a web development company for your start up?
Working with a web design company ensures you have a professional website to power your online presence. When visitors come across your site, they want to try your products which means more opportunities.
Professional web design involves using the most impactful features in tandem with your custom preferences to paint a picture that sticks in the minds of your customers.
Besides design, colours, and features, you also need web copy and content that sends the right message to your customers.
Glivers works with expert copywriters and content writers who can mould a story around your brand while complementing your other marketing strategies.
Apple, the leader in the smartphone industry by market value, is known for its highly professional website Apple.com, which accounts for 10% – 15% of its total online sales.
Customers cannot resist buying products since it highlights products through high-quality, optimized images and compelling copy.
3. Better UX For Your Visitors
In the early days of digital transformation, companies created websites to inform and attract customers. However, when the internet took center stage in people’s lives and many activities were digitized, a better user experience became necessary.
Today, I think websites offer the biggest platform for customers to interact with your business.
If you cannot offer them a great user experience, don’t expect to sell to them, and according to Toptal, 88% of online consumers are less likely to return to a site with a bad experience.
Some critical aspects of a great UX include
- Fast loading speeds
- Responsive web design
- Great functionality and easy navigation
To incorporate these three aspects on a website requires excellent expertise. For instance, if you want fast loading speed, you might strip down features and remain with the basic features, thus compromising its functionality.
Likewise, if you need great functionality, you’ll find it challenging to conform to responsive web design standards and achieve fast loading speeds too.
One of the benefits of hiring a web design company is that it knows how to balance all critical website aspects to give your customers the ultimate user experience.
Having dealt with multiple projects regularly, they know which combinations work and which don’t.
At Glivers, we have mastered the art of giving online visitors the wow experience. We design websites with swift loading speeds, easy navigation, and compelling content without compromising on the outlook.
We can guarantee that your website visitors will look forward to revisiting your site and feast on your delightful content.
4. SEO Optimized Design
The digital space has become highly challenging, making it less guaranteeing that customers will find you.
According to Statista, there are over 1.88 billion websites today, one website for every four people. Most of these sites strive to rank high in search engine result pages so they can be discovered.
Meanwhile, search engines put critical measures to ensure websites with the best design and most valuable content rank high.
Without web development experience, you’re likely to design a website that isn’t optimized for search engines.
SEO optimization is among the most impactful benefits of hiring a web design company. It designs a website with Search Engine Optimization (SEO) principles in mind.
For instance, to enable easy crawling of your site, you need to externalize Javascript from your HTML code. To make your URLs easier for search engines to understand, you should include keywords that describe the page’s content.
Last but not least, a great content structure that includes; headings, paragraphs, and links also contributes to better crawling.
At Glivers, we implement the best SEO practices in web design and blog writing to optimize your site for ranking.
We are constantly looking for new web development technologies and strategies to ensure our clients make the highest impact with their websites and achieve their business goals.
Website SEO optimization is one of the most impactful benefits of hiring a web development company for your start up.
5. Convenience and Time Savings
A typical web development project can take weeks to complete, and the result will still be subpar when done by a business owner with little design experience.
One can spend days playing around with simple customizations with little impact on customer experience and ignore what matters to create a lasting impression on your customers.
That’s time you would have invested in product development and networking, which have a greater impact on your success as a start up or small business.
Ultimately for the time and resources you invest in doing it yourself, you only get low Return On Investment (ROI).
If you’re a new business owner, time savings and convenience are critical benefits of hiring a web development company for your start up.
First, a web development team takes advantage of different specializations to work together towards a common goal.
A website that takes you weeks to build will be completed by a web design team in a couple of days, and the end product will be exquisite.
Secondly, a web design team has access to the best web development resources and keeps up with web development trends to ensure they provide the best services.
Here at Glivers, we know the importance of reducing costs and workplace stress while improving efficiencies to build a small business.
We’ll collaborate with you to create a high-quality website that augments your digital marketing efforts.
An ecommerce website was able to realize an ROI of 665% after working with a web development company. Based on UX research conducted, the agency identified key aspects that would improve the website’s impact on customers.
You, too, can realize the full potential of your website by involving web experts from the start.
Conclusion
To wrap up, what are the benefits of hiring a web development company? All the benefits we’ve discussed can be summed up in 3 words: peace of mind.
It offloads technical challenges from your back and lets you focus on critical aspects of running your business.
Delegating is a great strategy in business. Web design should not bother you as much as customer satisfaction. Let a web development company do it for you.
Glivers limited has a team of highly skilled web developers who can turn your story into a website. Book a free consultation here so we can discuss the way forward.
Our focus is ensuring your customers enjoy the experience of interacting with your website.
