Your company logo is the first impression that your clients will judge you by, and you don’t get a second chance at a first impression.
It is more than just a combination of icons and text, because it defines your brand identity, while also incorporating your company’s style and vision.
A good logo sets your business apart in an ocean of similarities. It differentiates your business and elevates appeal and authenticity to a whole new level.
A bad logo, on the other hand, barely turns any heads. It also takes away from your brand image and speaks badly about the quality of your service or product.
But there’s a lot more for your company to gain from a good logo design.
In this article, we’ll be discussing five reasons why you should invest in logo design services.
Let’s begin:
1. A Good Logo Enhances Market Memorability
There are hundreds of brands in the world, and countless more are coming into the fray every single day.
How can you ensure your company stands out?
A good logo is an excellent way to make your voice heard in a highly competitive business environment.
When you invest in logo design, you get a professional identity that makes your company instantly identifiable. And that’s even more important when you consider how our mind works.
According to research by the 3M corporation, the human mind has a preference for visuals over text. In particular, our brains process images 60,000 times faster than text.
So what does that tell you about your brand logo?
These stats indicate that your company logo is, therefore, more important than the entirety of your “about” section.
A professional logo design combines a strategic selection of color schemes and font styles with a psychological effect on your clients.
This combination of visuals inspires specific feelings depending on the target product, as a result of emotional marketing.
A well-made logo imprints into the psyche of your market, becoming associated with certain feelings over time, thereby enhancing your brand’s market memorability.
2. A Professional Logo Builds Trust
Before your clients take a look at your products or services, the first thing that draws attention is the logo on your website.
If you don’t have a website in the first place, you may want to invest in web design services as well.
When the logo is poorly done, your clients may come to the same conclusion about what your business has to offer.
Your company logo is a reflection of your brand quality.
A good business logo is a testament to the caliber of service or product. Conversely, a bad logo tells your clients not to expect much from you.
The concept of brand trust is furthered explained by a SurveyMonkey study, which analyzes how different logo styles and influence trust in your company.
From a sample of 1,308, it became clear that your clients have a subconscious preference in terms of colors and designs. In particular, an icon dominant style was well-trusted more than most, but then again that depends on the industry in question.
So, as you can see, logo design involves careful consideration of various elements and little details.
Our professionals are familiar with all the little details and factors that influence how clients trust your company, including niche and market trends.
Consequently, we deliver a logo that hits all the right market notes.
3. You’ll Get A Classic And Timeless Logo
When you go at it alone, you may need to make several changes somewhere down the road.
Perhaps, you created a logo you thought was best, but one of your customers pointed out that it could be better.
You go back to the drawing board, but from then on you’re overly conscious about your logo so you keep changing it time and again.
However, this constant shuffling of logos creates brand confusion.
Your company starts lacking an identity. Furthermore, perceptions of undecidedness fester, hinting that you may not be the right person for the job.
When you invest in logo design services that we provide, your business gets a logo for the long run. One that continually achieves its purpose and serves your business needs for an eternity.
Our design process involves a lot of iteration as we brainstorm ideas, and find you a logo that’s authentically you.
Logo design is a lot like trying on shoes, and we find you the perfect fit from a sample of options, so you can rest assured that you get a logo that is classic and timeless.
We design a logo that your clients can relate to and love for years to come, without needing to change a thing.
4. A Professional Logo Encourages Loyalty
How often do you pick out generic products for everyday use from the store?
If you’re like most people, the answer is not a lot. You probably lean toward a product with a distinct logo, because it offers some sort of assurance about trust and quality.
A generic logo does little to inspire brand loyalty because it’s not very memorable in the first place. And that’s what you’re likely to get if you design a logo without background experience.
A homemade logo often looks tacky. It turns away customers who opt for a more professional-looking product, because your clients, like most of us, judge a book by its cover.
When you invest in logo design services, you get a logo that customers can look up to for a long time to come.
Of course, quality is an important foundation of loyalty, but a good logo is a stepping stone that gets your business there. It gets your foot in the door, giving your company the chance to impress.
Your clients will also be more inclined to refer your business if you have a catchy and appealing logo.
5. You’ll Create An Emotional Connection With Clients
Picture all the most memorable logos from your favorite brands. Perhaps Nike, or Coca-Cola, or whatever brand that tickles your fancy.
How do these brands make you feel?
That’s exactly the goal of a professionally designed logo: to create a bond between your business and your clients.
A logo strengthens this relationship and goes a long way in making your clients view you more like a friend than a business. And that’s important because your clients only stay loyal if they trust you.
When you invest in logo design services, our experts create an emotionally binding logo that allows for an intimate connection with your market to flourish.
A well-designed logo, mixed with good memories about your company and what it stands for, gives clients a feel-good vibe about your business.
With a careful selection of shapes, outlines, and fonts, we can generate a brand logo that connects with your clientele at an intimate level.
Our team is also well-versed with the science of color, and how to mix shades to get the emotional reaction you’re looking for.
Conclusion
A brand logo shouldn’t be an afterthought when you’ve taken care of other aspects of your business. It should be right at the top of your priorities.
As a startup, a logo can make or break your company, which is why you should leave it to our logo professionals to have it done correctly for an impressive first impression.
When you invest in a brand logo, you get an excellent return on investment. That’s because you have a logo that you won’t need to change, one that breeds loyalty, trust, and authenticity for years on end.
Would you like to learn more about how our professional logo design team can help your business create the perfect logo?
Get in touch with us here for a free consultation.
