Do you want your website to create more impact in your business?
Digital marketing is one of the most powerful tools for businesses today. We live in an era where people spend most of their time online seeking and publishing information.
It’s only logical that business owners join the bandwagon by creating websites to reach customers. According to a study by TopDesignFirms.com, 71% of small businesses have a website.
Yet 20% of small businesses still fail within the first year and 50% by the end of 5 years.
While having a website increases opportunities for businesses, many businesses still fail.
There’s only one explanation for this; they are not using their business websites to create enough impact to ensure continuous growth.
I’m glad you have a website, but unless you know how to make your business website stand out, you will never realize the full potential of digital marketing.
In this article, I’ll take you through 5 killer tips to make your business website more impactful.
1. Use Clean and Responsive Design
If you’ve noticed a high bounce rate in your website analytics, then it might be time to rethink your website design. Customers determine your credibility based on how professional your website looks.
No one wants to visit a website with words and images splattered all over the screen, a bad user experience. They would instead bounce back to the search results and pick the next contender.
In fact, 88% of website visitors don’t return to a page after a terrible experience.
So if you’re wondering how to make your business website stand out, start with making it clean and responsive.
Begin by conforming to modern design principles and applying what’s fundamental in offering a great user experience.
Look at top brands’ websites; how are they using whitespaces?
What do their forms look like? How have they made navigation easy?
You’ll note common themes such as simple design that lets you scroll and click around with ease, clean arrangement with lovely color pallets, and font variations.
In addition, considering the proliferation of mobile phones, you want to make sure your website loads perfectly well on smartphones.
Design principles such as adopting grids, using a viewport, and optimizing media for mobile make your business website responsive.
By combining these three attributes, you present your business as a professional entity that cares about its customers. Ultimately, you set a great foundation upon which you can create more impact with your business website.
Great design is an integral part of how to make your business website stand out.
But before you start revamping your website, take note of these 5 five important redesign factors to ensure you do it right.
Make a point of redesigning your website every couple of years to keep up with the ever-changing consumer demands.
2. Ensure Your Website Loads Fast
One of the rarest values to find in a customer is patience, especially when using digital platforms.
While you figure out how to make your business website stand out, think about this; internet users have many options to select from when seeking information online. Why should they wait for your website to load?
A survey by GoodFirms found that 88.5% of the visitors would leave a site because of loading speed which is the most significant reason for bounces.
You cannot make an impact with a website if visitors keep leaving before they see your content. Hence you should implement techniques that will not waste a dime of your customers’ time.
Start with simple tactics.
- Invest in premium, optimized, high-quality hosting
- Use small-sized but quality images.
- Make your website lighter by getting rid of unnecessary features and content.
These three tactics alone can take care of a large percentage of the loading time.
If your business site isn’t loading in less than 2 seconds yet, you need to get more technical, which might require the services of an experienced web designer to get rid of code bugs and inefficiencies.
Our team of web developers can implement techniques such as deferring non-critical code, minifying files, and loading files asynchronously that can significantly increase your site’s loading speeds.
If you’re using a Content Management System such as WordPress, you can use caching plugins and optimized themes that have these capabilities inbuilt.
Lastly, consider using a Content Distribution Network (CDN) to serve customers in every corner of the globe. Some top CDNs are Cloudflare, Akamai, and Amazon Cloudfront.
Vodafone, a leading telecommunications provider, increased sales by 8% by improving its website loading speed. What could you achieve by following suit?
Without a speedy website, your quest to learn how to make your business website stand out will crumble before you meet your business goals.
3. Create High-Quality Content
Ever heard of the phrase content is king?
Well, it’s fundamentally true.
Your website cannot have any impact without great content. Content is the backbone of digital marketing and the bloodline of your business website.
When visitors land on your website and come across content that doesn’t offer any value, they leave in distress or disgust. You’ve just wasted a minute of their time they’ll never get back.
Content marketing generates more than 3X as many leads as outbound marketing at 62% less in costs.
So how do you create high-quality content?
First, for every content you create, think about your target visitors and what they want to achieve using the content. These two aspects set an excellent foundation for writing meaningful content that converts visitors into leads.
Next, apply techniques that attract and captivate readers. Some of the most impactful include
- Crafting compelling headlines
- Using short sentences and paragraphs to make it easily digestible
- Incorporate multimedia content such as images and videos to appeal to visual needs.
You’ll not know how to make your business website stand out without attracting the right visitors.
To make an impact, focus on offering the most valuable content. Answer their questions succinctly, use simple language, and show, don’t tell.
According to HubSpot, 70% of marketers are investing in content marketing. Why? Because they know content is one of the killer tips to make your business website more impactful.
If you don’t invest in creating high-quality content, you’ll be losing ground to your competitors as time goes on.
4. Use Strong and Clear CTA’s
Often, you’d invest in a website for your business on your course to digital transformation because you understand how digital gives you access to more customers.
But then you fail to make your intentions clear. The worst thing you can do in business is assuming that your customers know what you want them to do.
Call-to-action has been around ever since the internet was invented, yet it’s one of the least utilized tools.
Considering that 90% of online visitors who read your headline also read a CTA copy, you might be missing out on a major tactic of how to make your business website stand out and drive more sales.
How do you create strong and clear CTA’s?
Use words that evoke emotions. As long as you’re offering the intended value, you can afford to tap deeply into human psychology to drive action. For instance, take advantage of the fear of missing out, FOMO.
Use numbers where possible. Humans are generally more intrigued by numbers than words. Considering your web content will mostly be words, a number on a CTA grasp their attention instantly.
Remember also to tailor responsive CTAs to serve mobile users who are often seeking instant gratification and are only a compelling CTA away from being your customer.
Lastly, personalization has become a critical aspect of digital marketing. Even CTA’s perform better when personalized.
A recent study by HubSpot found out that personalized CTAs perform 202% better than basic CTAs.
To maximize the impact of your business website, you should double down your efforts into creating better CTAs.
5. Apply Best SEO Strategies
Without Search Engine Optimization (SEO), your ability to attract potential customers to your business through the site will be limited.
Search engines like Google and Bing have one primary goal: direct an internet user to the most relevant information. To achieve this goal, they implement hundreds of ranking factors to sift through billions of results.
A handful of these factors have the most significant impact on ranking, and they should be your main focus when optimizing your site for search engines.
First, implement Keyword Optimization.
Search engines determine the relevance of your content through keyword analysis. They crawl through your articles and website copy in search of words and phrases that are similar or closely related to the user search queries.
So you want to make sure the keywords you’re targeting are creatively distributed across your content. Keyword optimization is an integral SEO practice to consider when writing content.
On the other hand, keyword stuffing will do you more harm than good.
You’ll not learn how to make your business website stand out without striking a balance.
Secondly, add and acquire links. Google depends on links to gauge relevance and authority. Think of it this way, if you’re an expert in any field, people would love to refer to and network with you because you offer high-quality services.
Likewise, search engines will know you’re a reliable source of information if you link to and earn links from relevant high-quality websites.
A survey conducted by HubSpot revealed that 62% of B2B marketers consider SEO and organic traffic generate the most leads in all marketing strategies.
This should push you to invest more time and resources to leverage SEO in improving your business website impact.
Conclusion
These five killer tips to make your business website more impactful emphasize offering value and a great user experience for your visitors.
Remember, digital transformation shifted power from businesses to consumers. As a business manager, you only need to focus on the needs of your customers to thrive. As simple as it sounds, it can be challenging to achieve.
So, why not involve website design and management experts to lighten this technical load off your back?
If you’re serious about impact, book a free consultation with our web development team to discuss an impactful web development strategy.
We have mastered how to make your business website stand out.
