How does a website help your business?
The absence of one can be detrimental to your operations and breaking into new markets. As things stand right now, most of your clients rely on the internet to buy products or services.
In particular, 8 in every 10 consumers establish contact with businesses through the online space. This is according to a Search Engine Land survey.
But it’s not a matter of your company being online or having a website just for the sake of it.
It’s also about getting your business website to look professional and to be effective as well. Your well-designed website will help your business to generate leads day and night.
But there’s A LOT more your website can do for you beyond that.
In this article, we’ll be discussing five awesome ways a professional website will grow your business.
Let’s get started:
1. By Improving Customer Service And Satisfaction
At a time when competition is lurking in every corner, you cannot afford to be complacent when it comes to customer service.
More than 89% of your competitors say that customer service is where most of the client competition is now, according to a Gartner survey. So, if you’re not working to improve it, you’re likely to get left behind.
Your clients feel valued when your business serves them timely, effectively, and consistently. It offers the foundation upon which strong business-client relationships prosper to give your company long-term business.
By offering good customer service, you keep your clients loyal, and increase quality references.
Getting your business a professional website is one way to significantly improve your customer service.
Through regularly updated testimonials and FAQ sections on your website, you can be helpful to your clientele.
FAQ features enable you to provide timely solutions to your clients about pressing concerns. It also allows your customers to leave feedback which you can use to improve your service delivery.
Excellent searchability is another important example of how a website helps your business provide better customer service.
If your website is easy to navigate, and clients find what they need fast and easily, that adds to your reputation.
2. A Professional Website Expands Your Market Reach
Your store may be excelling on the local scene, attracting loyal customers in the area. That’s all well and good, but I’m sure you have bigger aspirations.
Probably, you’d love to go upwards from a clientele encompassing dozens or hundreds and increase your outreach ten-fold.
So how does a website help your business grow like this?
When you get a professional website, you can take things up a notch. You can take your business beyond borders, across cities, and show it to the world.
An online global community is yours for the taking with a well-made website.
Tap into this market through the power of effective content marketing on your website. It is a cost-effective method to grow your brand and increase engagement with your market.
Additionally, you can also establish your credibility and build authority with your blog posts.
Your business grows by driving traffic through strategic keywords from your blog, and through a variety of other means as well, like effective header tags and image optimization.
At the end of the day, and with excellent SEO practices, your professional website will climb higher up Search Engine Results Pages (SERPs), taking your business up with it.
3. By Keeping Your Business Open 24/7
If your products or services are not always available to your market, chances are, you’re losing good business.
Your customers will get what they need, one way or another, regardless of whether you’re open or not. When your business shuts its doors for the day, your clients WILL look for alternatives elsewhere.
A professional website gets around that by keeping your company online and open, 24 hours a day, 365 days a year.
This constant availability becomes even more important when you’re serving a global market with huge time differences.
Clients can independently interact with your business and complete a purchase or make an inquiry if you have a professional website with convenient eCommerce and feedback features.
Additionally, the online availability of your business maximizes your marketing efforts.
If you only rely on a brick-and-mortar concept, your marketing pauses at the end of the day to pick up again the next day.
On the other hand, your business can continually offer giveaways, information about sales events, among other marketing tools that you use, with a professional website.
Even when you’re fast asleep, your business is still working for you.
4. By Giving Your Business Legitimacy
There are no limits to how a website can help your business grow, and another important way is by giving your brand legitimacy or credibility.
Would you trust a business that doesn’t have a website?
If you’re like any of the respondents in this Verisign Survey, the answer is no. The study found that only 44% of consumers are trustful of businesses that operate without a website. Conversely, 56% of your target market is not.
Consequently, that means that more than half of your prospective clients form a bad opinion about you simply because you don’t have a professional website.
You can change that perception about your business by investing in a professional website, which also allows you to make a good first impression with a well-made design.
Equivalent to the yellow pages of today, your website gives your business a tangible presence in the online sphere.
It allows new clients to find you, and that assurance of presence goes a long way in building trust in your brand.
Your business stands out as credible and legitimate as a result of a professional website. There is a point of reference to substantiate your physical establishment.
5. A Professional Website Offers Affordable Advertising
How much do you spend on advertising right now?
The answer is probably in the region of way too much. If a Gartner study on marketing budgets is anything to go by, I’d estimate you’re losing about 12% of your annual revenue to marketing. That is quite a sizeable number, which undoubtedly impacts your business.
It’s especially hard if you’re just starting out and trying to make a statement in a huge field, going up against competitors will a lot more resources than you.
If you get a professional website, you’ll be able to level the marketing field, even against established brands.
Cut out third-party advertisers that cost you a fortune, and still reach a wide market through promotional content marketing on your own website.
You’ll also ditch expensive offline advertising methods, like print media and mail brochures, for example, in favor of strategic online advertising.
Concentrate on your specific market or audience through keyword targeting, without generic and costly campaigns that often reach uninterested ears.
As long as your website is SEO-friendly and has its content marketing spot on, there’s no reason why you can’t outrank your competition. You’ll organically get your services out there, and establish a brand that can go toe-to-toe with industry heavyweights.
Conclusion
Your business gains immensely from having a professional website, whether big or small.
The doors remain open throughout the day, your business expands its market, and customer service improves too, among many other benefits.
We’ve established how a website can help your business but are you now ready to take the next step by deciding to invest in web design services?
Our team of skilled developers will create your business a website that meets your specific niche requirements. You’ll get a website that your clients will love, and so too will search engines.
Reach out to us here for a free consultation today!
